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Minority Owned Las Vegas Start-Up Going After Apple

Apple Says They’ll Respond, iOS Platform App SoulbeTM Already Has!

Las Vegas – [April 22, 2014]  SoulbeTM, the Las Vegas based, minority-owned start-up, has already stepped up to the plate as the solution to the ongoing requests for more culturally ‘inclusive emojis’.

If you’re a hardcore techie, you’re most likely aware of the latest buzz about Apple responding to the ongoing complaints about lack of ‘emoji diversity’ in their iOS platform.  If you’re not then you’ve probably heard from pop culture mediums that Miley Cyrus, Tahj Mowry, and others have used social media to express their disappointment in the sluggish response to adding more diverse emojis across all operating system platforms.  Apple has failed to identify the new app start-up, which was recently added over a month ago and currently only available on the iOS system as a step in the right direction.  SoulbeTM , is the first ever emoji app that offers a more diverse array of emojis.  ‘Emojis with soul’ is the SoulbeTM mantra.

Apple has boasted about setting the precedence in the fair treatment of the developer community; especially at a time where app development has become overwhelmingly saturated.  It was very surprising (and disheartening) to learn that Apple hasn’t acknowledged SoulbeTM in favor of two reasons: it’s the only app of its kind and SoulbeTM can only be downloaded from Apple’s iOS system. The lack of acknowledgement has been received as a slight by the diverse group of women who worked tirelessly through 2013, to launch the app by 2014.

In a recent interview with, the SoulbeTM team identified their next steps:   ‘We see (Soulbe) going beyond the texting keyboard and becoming a brand that empowers and unites. The sky is the limit. We want to take it as far as it can go, and grow (Soulbe) into a household name.”

They have already reached out to Apple CEO Tim Cook to move forward on becoming the culturally inclusive feature on the iOS platform; a step that could propel Apple even further as the choice brand for smart phones and tablets.  Katie Cotton, Apple VP, shared exclusively with MTV Act, “There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”  Soulbe’s response: try looking in your own backyard Apple.

About Soulbe

Launched in February 2014, SoulbeTM , already available on the iOS platform, offers a diverse selection of cultural groups. The soon-to-be-available in-app purchase offering of emojis will be customizable and interest based.  To download the app on your iPhone, go to the App Storeand type Soulbe in the search bar.  To download the app on your iPad, select “For iPhone only” app selections and type Soulbe in the search bar.

Visit for more information.

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